As I look forward to designing our club’s next kit, I decided to do some work coming up with a new treatment for our logo/badge.

In 2020, two local youth soccer clubs — Soccer West and Soccer South — merged to pool their resources and create a bigger club profile in the Greater Des Moines area. This mark, created pro bono, draws on the iconic Des Moines flag for its inspiration. The two stars represent the two original clubs, both of which had been in operation since the late 1970s.

Volunteered my time to work with the DMSC board to design a kit to commemorate the club’s 5th anniversary. The final design was voted on by club members and made available to order as a fund raiser to help provide soccer opportunities for deserving youth in the greater Des Moines area.

Volunteered my time to design a new supporters’ scarf for Des Moines Soccer Club, a local youth club.

A collection of personal poster concepts to celebrate the beautiful game.

Volunteered my time to help DMSC upgrade their website.

Their old site (bottom image at left), while containing some helpful information, was not well-structured, poorly designed, and was a nightmare to navigate on mobile devices. As a result, it was rare that the site would eclipse even more than 10 visits per month.

I worked with the board to reorganize the site — prioritizing the information most important to parents of current players as well as the parents of prospective players — streamlining navigation, and making club offerings more visible and easy to understand. Using the platform made available through Playmetrics, their club registration partner, I worked with existing templates and made better use of available components to create a web experience that was helpful, user-friendly, and on-brand.

Post-relaunch site traffic skyrocketed and now boasts 5,000+ visits and 8,000+ page views during peak in-season windows with site analytics showing that 72% of those visits are now done on mobile devices.

I continue to work with the DMSC board to make seasonal updates and add news items promoting the club as needed.

Kits and identity I’ve designed for the adult soccer program I participate in. At least once each week, if not twice, each week from April to November we get up with the sun to get a game in. Each of the sponsor logos is for a company that one of our group members owns. Worked with the good folks at Olive & York to make these happen.

I submitted a few concepts for our local USL2 club’s supporters’ scarf design contest. Was fortunate to have my design selected via online fan voting.

As a college intern in 1994, I created this logo for our local Arena Football League franchise.

I’ve included a handful of work-in-progress stuff here, too. It’s hilarious to think that I was presenting early round logo concepts as pencil sketches on tissue paper. These are the hard copy originals.

Some early production runs of print materials and merchandise still used the art deco-style lettering around the roundel that you see in some pics here, soon replaced with a heavier typeface for better reproduction.

And while I don’t recall if it was owner Jim Foster’s idea or mine to put the goggles on the helmet, I know for sure that it was my recommendation to adopt a metallic gold to complete the color palette to better complement the throwback nature of the Barnstormers nickname.

Role: Designer, Creative Director, In-Over-His-Head-Intern

A fan of baseball all my life, I enjoy spending free time creating work that celebrates my favorite players, teams, baseball cards, etc.

Concepts for a new supporters’ scarf after the Menace captured its second league title in club history.

A collection of logo work, both real and conceptual.

After 24 years of rec league softball, our team decided to hang up the spikes. As a thank you to the two individuals who shared coaching duties over those 24 years, I produced a poster commemorating all the shirts we’d worn over the years.