This video helped create excitement at Bauma 2022 as John Deere announced that it had purchased a controlling interest in Kreisel Electric, an Austrian battery manufacturer, in an effort to accelerate their foray into alternative power solutions for their off-highway equipment customers.

Agency: Two Rivers Marketing
Additional Credits: Matt Ohl (video), Wendy Lyons (copywriting)

With corporate COVID-19 restrictions eliminating trade show activity for 2021, John Deere Power Systems needed to find a new way to connect with their OEM customers. The solution? Put a new spin on the traditional “POWER LUNCH” by taking their engine power story on the road via custom-designed food truck. The campaign was such a success, hitting customer stops from Charleston, SC; Waco, TX; Sioux Falls, SD; and up into Canada, that it spawned 2 additional tours — one along the west coast and another in Italy!

Perhaps never have tacos (or bombettes, in Italy) spread so much goodwill.

Our team created this campaign as a result of some strategic positioning that we developed for John Deere Power Systems. First, embracing their positioning as a premium brand, then recognizing that it’s their dealer/service network — 9,000 outlets worldwide — that truly separates them from their competition. This campaign demonstrates the connection between John Deere customers and their equipment, John Deere dealers and their customers.

Agency: Two Rivers Marketing
Role: Creative Director
Additional Credits: Lance Lethcoe (art direction), Wendy Lyons (copywriting)

This video was created to demonstrate to heavy equipment OEM engineers just how simple it is to modify existing machine designs from conventional diesel engines to electric solutions from John Deere Power Systems. I collaborated with both my production partner, Studio Iowa, as well as the internal John Deere graphics team to bring this concept to life.

Agency: Two Rivers Marketing
Role: Creative Director, Art Director
Production: Studio Iowa

Programmatic banner ads complemented the campaign.

Role: Creative Director, Art Director

Agency: Two Rivers Marketing

Role: Creative Director

Additional Credits: Wendy Lyons (copywriting), Chris Timmerman (videography, editing), Janet Eckles (videography, editing)

For John Deere Marine Power, current customers are often their best product advocates. Word of mouth is a tool we use to tell customer stories. These Facebook Instant Experience posts tell the story of a couple of those customers.

Agency: Two Rivers Marketing
Role: Creative Direction (on video shoot), Art Direction/Design (on social post)
Photography: Terry Sinclair

In October of 2019, our team had the opportunity to profile Spencer Thompson, a third-generation lobsterman in Harrington, Maine, about repowering his boat with John Deere.

The campaign included a feature video, email, and both paid and social media.

This program runs twice each year (in advance of both planting and harvesting seasons) for John Deere dealers to encourage their customers to order equipment early.

The campaign consisted of posters and flyers for placement at the dealerships, along with supplemental email and paid media. We versioned the posters and flyers to incorporate 4 different crops (corn, wheat, soybeans, and canola), so that dealers could order the POP that was most relevant to their customers.

Agency: Two Rivers MarketingΩ
Role: Creative direction
Additional credits: Lance Lethcoe (art direction), Dustin Davis (art direction), Jill Levins (design), Wendy Lyons (copywriting)

A dealer recruitment campaign to convince those both inside and outside of the Briggs & Stratton network to carry Briggs & Stratton new line of Power Protect™ standby generators, including the new PP26, the largest home generator in its class.

Agency: Two Rivers Marketing
Role: Creative Director, Art Director
Additional Credits: Wendy Lyons (copywriting), Lance Lethcoe (art direction), Jill Levins (design)

In 2019, Vanguard Commerical Engines needed to fold it’s new rechargeable battery offerings into its existing lineup of power solutions. In response, we developed a campaign that leveraged Vanguard as the power experts, no matter the source.

Our “MAKE A POWER STATEMENT” campaign, has been running strong for 3 years and gives us the flexibility to talk about any power source, be it engine, battery, or both. The campaign is ongoing and plays out in a variety of tactics — video, social, and print.

Agency: Two Rivers Marketing
Role: Creative direction
Additional credits: Lance Lethcoe (art direction), Wendy Lyons (copywriting)

This site was created to simulate the three global facilities — Application Development Centers, or ADCs — that Danfoss uses to test and prove out their technologies for their clients. We eventually used the interactive landscapes to house videos we shot of heavy equipment in action at these testing grounds.

Visit site: https://virtualadc.danfoss.com/

Agency: Two Rivers Marketing
Role: Creative direction
3D Animator & Visual FX Artist: Stephen Dixon

This video communicates how the modular design of Danfoss PVG valves makes it easy for OEMs to configure them for their unique applications.

Agency: Two Rivers Marketing
Role: Creative Director
Production: Studio Iowa

Additional Credits: Guy Tensen (Illustration)

This campaign was social media-specific effort to promote the expertise of Danfoss when it comes to wheel loader-specific technologies and applications for their OEM customers.

Agency: Two Rivers Marketing
Role: Creative Direction, Video Direction
Editing: Two Rivers Marketing

Tasked with finding a solution to create privacy for our meeting rooms at Two Rivers Marketing, I came up with a treatment inspired by Morse code, using the thin/thick striping motif in combinations to spell out our agency nickname, 2RM.

2 = • • — — —

R = • — •

M= — —

It gives just enough privacy for those inside while also creating enough visual noise to keep those on the outside from walking into the floor-to-ceiling glass panels.

To create privacy inside the room, I used the 2RM logo as inspiration for a hexagon pattern on the windows. There are 17 blue hexagons in the pattern, each representing one of the agency’s 17 original associates.

I submitted a few concepts for our local USL2 club’s supporters’ scarf design contest. Was fortunate to have my design selected via online fan voting.

In 2020, two local youth soccer clubs — Soccer West and Soccer South — merged to pool their resources and create a bigger club profile in the Greater Des Moines area. This mark, created pro bono, draws on the iconic Des Moines flag for its inspiration. The two stars represent the two original clubs, both of which had been in operation since the late 1970s.

Logos done for a variety of clients and organizations. Some are conceptual.

This series of 3 videos was a part of a national promotion for Jacuzzi-brand hot tubs. The concept was that using your Jacuzzi hot tub was your catalyst for great things to come — not simply something you slipped into at the end of a long day.

Agency: The Integer Group
Role: Creative Director
Production: Coolfire Media

This promotion let Kum & Go customers know that 5¢ of every hot beverage purchase would go to helping raise $100,000 for Toys For Tots. An integrated promotion, involving social media as well as point-of-sale both at the pump and in store, ended up raising $240,000 in just 10 weeks, well surpassing the $160,000 raised the year before (when donations were 10¢ per purchase).

Agency: The Integer Group
Role: Creative Direction, Design, Copywriting (for social media posts), Campaign Landing Page Design

This was a series of eight :15 spots promoting the Cash Bonanza scratch ticket which asked the question, “What kind of winner would you be?”

Agency: Two Rivers Marketing
Role: Creative Direction, Concepting, Script Development, Storyboarding
Production: Applied Art & Technology

Here are 4 of the 8 spots.

We created this iPhone app for the Iowa Department of Tourism, bringing their annual printed directory of wineries and breweries in the state to life as our agency’s first iPhone app.

The Governor’s Traffic Safety Bureau tasked us with creating PSAs to help promote initiatives such as proper seat belt use and not drinking and driving.

Agency: The Integer Group
Role: Creative Direction, Concept/Script Development

This series of print ads told the stories of Mercy patients as a part of our campaign “Every Moment Matters.”

Outdoor projects for various clients.

Agency: The Integer Group
Role: Creative Direction

I designed a microsite for a Pennzoil promotion with Advance Auto Parts where users could register to win free gas for a year.

Agency: The Integer Group
Role: Creative Direction, Design, Wireframes

These were campaign buttons created to promote an internal awards event that took place during the heat of the presidential caucuses. Nominees for the night’s biggest award were encouraged to campaign not only for their own work to win, but also negatively against their counterparts — all in good fun.

Agency: The Integer Group
Role: Creative Direction, Design, Copywriting

As a college intern in 1994, I created this logo for our local Arena Football League franchise.

I’ve included a handful of work-in-progress stuff here, too. It’s hilarious to think that I was presenting early round logo concepts as pencil sketches on tissue paper. These are the hard copy originals.

Some early production runs of print materials and merchandise still used the art deco-style lettering around the roundel that you see in some pics here, soon replaced with a heavier typeface for better reproduction.

And while I don’t recall if it was owner Jim Foster’s idea or mine to put the goggles on the helmet, I know for sure that it was my recommendation to adopt a metallic gold to complete the color palette to better complement the throwback nature of the Barnstormers nickname.

Role: Designer, Creative Director, In-Over-His-Head-Intern